For Employers & Organizations

Your employees are navigating their financial lives alone.

The cost isn't invisible — it shows up in distraction, disengagement, and turnover. goola delivers a complete, technology-powered financial advisory service to your employees — as a structured organizational benefit.

175,000+ Clients Served

125,000+ Digital Users

8,000+ Financing & Mortgage
Clients Annually

The Reality

Your employees have financial blind spots

Most employees are paying too much, saving too little, and carrying the wrong coverage — without even knowing it. They don't lack the will to fix it. They lack the time, the guidance, and someone who sees the full picture.

Everyone has a different advisor

Pension, insurance, mortgage — each managed separately, by different people, with no one connecting the dots.

Important decisions get deferred

When financial matters feel complex and unclear, people tend to avoid them. Small deferrals compound into significant long-term costs.

The right advice rarely arrives at the right time

Life changes quickly. Without a system tracking these changes, opportunities pass and problems go unaddressed.

Why goola

Not another advisor. A complete financial platform.

Most providers offer a single product, show up once a year, and leave. goola brings together expert advisors and proprietary technology to deliver an ongoing, unified financial service — all in one place, for every employee.

What employees have today

What goola delivers

Separate advisors for each financial domain

One unified platform covering all financial domains

An annual check-in, then silence

Ongoing accompaniment through every life stage

Hours of manual preparation per client meeting

Every meeting fully prepared by the platform — automatically

No visibility for the employer

Real-time engagement and outcome visibility for your HR team

The Experience

What your employees receive

A structured journey from first contact to ongoing financial guidance — designed to give every employee a clear picture of where they stand, what needs to change, and what happens next.

A complete financial picture

Every employee sees their full financial standing — pension, insurance, savings, and liabilities — all in one place, often for the first time.

Data Reveal

Personalized gaps & opportunities

The platform surfaces where each employee is overpaying, underprotected, or missing out — with clear, specific findings they can act on.

Smart Analysis

An expert advisory meeting

A structured, tech-powered session with a dedicated goola advisor — covering every financial domain, with real-time simulations and documented decisions.

Human + Technology

Ongoing life accompaniment

As life changes — a new home, a growing family, a career move — the platform tracks what matters and ensures the right guidance arrives at the right time.

Continuous

Life-Centric

A system built around life itself

Financial needs don't stay the same. goola's platform maps and adapts to every stage — from early career through retirement — ensuring your employees always have the right guidance for where they are in life.

The goola Life Journey — Continuous Adaptation

21–30

Growing Up

31–45

The Difficult Decade

46–55

Reaping the Fruits

56–64

Countdown to Retirement

65+

The Golden Years

First job & salary

Building savings

Wedding & childbirth

Mortgage & home

Career peak & income

Children's milestones

Pre-retirement planning

Unexpected life events

Retirement income

Estate & legacy

Life stages

Major life events

Unexpected events

Retirement milestones

Always in the picture

You see everything. So does your team.

Unlike traditional advisory services — where the employer has no idea what's happening — goola gives you and your employees real visibility, and makes your advisors proactive rather than reactive.

For the employer

Engagement rates, benefit utilization, and employee participation — all in one dashboard. Plus full coverage of your pension law compliance obligations.

For the employee

A personal financial dashboard showing real progress over time — what changed, what improved, and what still needs attention.

Proactive, not reactive

When regulations change, markets shift, or an employee hits a new life stage — the platform surfaces it automatically. The right advice arrives before the employee even asks.

Regulatory coverage, always current

Pension law, insurance regulation, and compliance requirements change. goola tracks these automatically and ensures your organization stays ahead.

Leadership

An experienced team you can trust

goola brings together deep financial expertise and technology leadership — a team that has spent years building the systems, relationships, and knowledge that make this possible.

Kobi Dahan

goola Group Founder & CEO

Ziv Kalron

Chief Product Officer

Roni Boter

CTO

Noam Gold

VP Insurance

Varda Barnea

Retirement Manager

Merav Levy Leibowitz

Financier CEO

Elad Shoshani

U360 CEO

Amir Ben-Shlomo

goola Credit CEO

Scale & Trust

Israel's financial hub for individuals and families

goola is an established financial platform with a national client base, a dedicated advisor network, and a multi-platform ecosystem covering every aspect of financial life — from pension and insurance to mortgages, credit, and career planning.

175K+

Clients Served

125K+

Digital Platform Users

8,000+

Mortgage & Financing Clients Annually

3,000+

Families in Active Growth Programs

Next Step

Let's show you what this looks like for your team

A short conversation is all it takes to map goola's service to your organization and show you what your employees are currently missing.

info@goola-group.com
goola-group.com